EXPOSING AD FRAUD: A COMPARATIVE GUIDE TO DETECTION & PREVENTION

The digital advertising landscape is constantly evolving, presenting new challenges and opportunities. One persistent threat that plagues the industry is ad fraud, where deceptive practices aimed at inflating ad impressions and clicks. This can result in significant financial losses for advertisers and erode trust in the digital ecosystem. To comba

Banner ads are a commonplace form of online advertising that often appear at the bottom of web pages. These visual advertisements display image-based content to attract potential customers. Banner ads are known for their extensive visibility and capability to effectively advertise products or offers. They frequently employ eye-catching designs and